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Sony, Samsung and LG sweeten TV prices in India amid attack from local competition

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Call it a déjà vu moment for foreign brands. 

Some of the biggest TV manufacturers in India are cutting the prices of their TV lineup in the nation to better compete with local players. 

Various TV models from Sony, LG and Samsung, the three global giants that assume over 80 percent of the LED TV market in India, are being sold at up to 40 percent below their sticker price on e-commerce sites in the nation. 

Even at brick and mortar stores, the television models are being sold below 15 percent of the retail price, reports the Economic Times

The publication said that for giant manufacturers this is the biggest price drop for the Indian market, adding that the move comes as the companies see aggressive offerings from local players as well as Chinese and Japanese brands.  Read more…

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