New data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. 

The data, released by Nielsen in a study commissioned by Snap and first reported by Axios, shows that media companies that partnered on Snapchat's Discover platform also saw a 16 percent increase in TV "reach" (if they have a TV channel). Channels without a Snapchat saw a 5 percent decline in "reach" — which is something like average monthly viewers.  Read more...

More about Nielsen, Television, Online Media, Apps And Software, and Snapchat Discover'>

Snapchat’s pitch to media: We’ll make fickle millennials your loyal fans

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Snapchat’s pitch to big brands has been the same for a while — the opportunity not just to reach its coveted, young audience but to also boost viewership on other platforms.

New data shows that Snapchat’s claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. 

The data, released by Nielsen in a study commissioned by Snap and first reported by Axios, shows that media companies that partnered on Snapchat’s Discover platform also saw a 16 percent increase in TV “reach” (if they have a TV channel). Channels without a Snapchat saw a 5 percent decline in “reach” — which is something like average monthly viewers.  Read more…

More about Nielsen, Television, Online Media, Apps And Software, and Snapchat Discover

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