The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.

None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...

More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business '>
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Instagram bait: Why Starbucks put a unicorn meme on its menu

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To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing. 

The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.

None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...

More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business

The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.

None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...

More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business '>
,

Instagram bait: Why Starbucks put a unicorn meme on its menu

TwitterFacebook

To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing. 

The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.

None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...

More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business
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RIP bandage dresses: Bebe will close all its stores next month

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Pour one out for the bandage dresses. 

Bebe, the iconic mall purveyor of skintight clubwear, will close all its stores by the end of May. 

The retailer announced its plans Friday through a regulatory filing with the Securities and Exchange Commission. There were at least 180 Bebe stores at the end of 2016. 

Bebe had been struggling for a while. Once the go-to spot for a certain going-out look, the mall staple was forced to compete with younger brands like Nasty Gal. Last month the chain revealed it was trying to find a way to avoid closing all its stores after suffering losses four years in a row.  Read more...

More about Bebe, Ecommerce, Retail, and Business
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RIP bandage dresses: Bebe will close all its stores next month

TwitterFacebook

Pour one out for the bandage dresses. 

Bebe, the iconic mall purveyor of skintight clubwear, will close all its stores by the end of May. 

The retailer announced its plans Friday through a regulatory filing with the Securities and Exchange Commission. There were at least 180 Bebe stores at the end of 2016. 

Bebe had been struggling for a while. Once the go-to spot for a certain going-out look, the mall staple was forced to compete with younger brands like Nasty Gal. Last month the chain revealed it was trying to find a way to avoid closing all its stores after suffering losses four years in a row.  Read more...

More about Bebe, Ecommerce, Retail, and Business
, ,

RIP bandage dresses: Bebe will close all its stores next month

TwitterFacebook

Pour one out for the bandage dresses. 

Bebe, the iconic mall purveyor of skintight clubwear, will close all its stores by the end of May. 

The retailer announced its plans Friday through a regulatory filing with the Securities and Exchange Commission. There were at least 180 Bebe stores at the end of 2016. 

Bebe had been struggling for a while. Once the go-to spot for a certain going-out look, the mall staple was forced to compete with younger brands like Nasty Gal. Last month the chain revealed it was trying to find a way to avoid closing all its stores after suffering losses four years in a row.  Read more...

More about Bebe, Ecommerce, Retail, and Business
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United CEO recommodated from chairman seat on company board

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United Airlines CEO Oscar Munoz is being re-accommodated from a seat he was led to believe would be his.

The beleaguered boss, whose fumbled apologies following the David Dao controversy made everything so much worse for United, will not chair the company board in 2018.

United announced the news in a regulatory filing Friday, Reuters reported. The official line is that Munoz opted to leave "future determinations related to the chairman position to the discretion of the board."

Munoz is currently a board member and was scheduled to take on the chairman role in 2018. Read more...

More about Business, United Airlines, and Business

Inclusive marketing is marketing that doesn't specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more...

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Nigel Barker breaks down the benefits of inclusive marketing in business

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Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.

Inclusive marketing is marketing that doesn't specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people

On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.  Read more...

More about Business, Marketing, Business, Marketing, and Advertising
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Court documents reveal more shady dealings by Theranos

Things just got a lot worse for Theranos, the beleaguered blood-testing company that's seen its share of bad press and class-action lawsuits. The latest complaint is mostly based on testimony from 22 former employees and directors, according to the W...
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It’s not your job, it’s you: The real reasons you’re unhappy at work

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Look, there are plenty of reasons you may be miserable in your jobHorrible bosses tend to top the list, but boredom, burnout, and busywork that knows no bounds are also viable reasons.

Let’s say it’s not any of the above, and, in fact, you can’t pinpoint the source of your discontent on any one thing. You just know it’s not the position for you, and you’d like very much to quit and find something else.

Far be it from me to tell you to stick with something that’s making you so unhappy, but I will say this: Based on dozens of conversations with friends and colleagues throughout the years about this very thing, I’ve noticed that a lot of the time it’s not the job that’s the problem, it’s the person. Read more...

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Turns out, pacemaker security is terrifying

The hacker who uses her wizard powers to get rich by manipulating stocks is a tired Hollywood trope. But that doesn't mean some hackers don't dream about making the fantasy come true, or that the ridiculous vulnerabilities necessary to facilitate suc...