The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding. It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.
By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.
None of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...More about Carls Jr, Taco Bell, Unicorn Frappuccino, Starbucks, and Business
Inclusive marketing is marketing that doesn't specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people
On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi). However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size. Read more...More about Business, Marketing, Business, Marketing, and Advertising